Image Source: FreeImages
Today’s marketer must be well-versed in a number of marketing skills to remain competitive. Content marketing, for instance, is an essential practice that’s as useful now as it will be in the future. Whether you’re dipping your toes into content marketing for the first time or are looking to get back into the swing of things, you’ll find these top tips on creating content fast helpful. In this blog post you will learn how you can create content faster and reduce the amount of time it takes you to produce new content so that you can focus on more high-value activities like creating more content.
Create a Content Calendar
Marketing calendars are an old trick but a good one. They allow you to map out what type of content you’re going to be creating, when you’re going to be creating it, and what you hope to gain from each piece. While the actual calendar will vary depending on the company, there are some essentials that you should include in any marketing calendar. First, you’ll want to identify your target audience. Knowing who you’re marketing to will help you determine what types of content they’re going to be most interested in. It will also help you identify any pain points you can address with your content. Next, you’ll want to decide what type of content you want to create. This can vary from blog posts to guest posts, emails, videos, and more. Next, you’ll want to decide on which day(s) you’re going to publish each type of content.
Start With a Scripted Video
Most marketers will start their content marketing journey with a blog post, but for your very first piece, consider creating a video instead. Because videos take longer to create than traditional blog posts, they might slow down your ability to get content published quickly. But if you start with a video, you’ll be able to create that content faster than a blog post. Keep in mind, though, that you’ll still want to create a blog post as well. Your video might have a shorter shelf life than a blog post—after all, it’s not as easy to go back and reference a video. Your blog post, on the other hand, will be there for as long as your website exists, making both your video and blog posts useful in the long-term.
Leverage Content Templates
Even if your industry is full of originality, creating content that looks and sounds the same can be a real problem. After all, you don’t want your readers to become bored, and you need to keep your message consistent. But how are you supposed to find the time to create new content every single day, week, or month? One trick that can help is to leverage content templates. When creating your content templates, you want to keep a few things in mind. First, you want to make sure your templates are easy to read and understand. Your content needs to be of high quality, or no one will read it. Secondly, make sure your templates are relevant to your audience. If you have multiple audiences, you can create multiple templates. Last, make sure your templates match your brand.
Hire Writers
If you’re short on time, consider hiring a writer to create content for you. You’ll be able to put out blog posts and other pieces faster, and your readers will appreciate the consistent high-quality level of content. Although hiring a writer might not be in the budget, there are other ways to find help, such as through crowdsourcing, or hiring a virtual assistant on a platform like Upwork. And if you’re hiring from an agency or platform, be sure to check their samples. Otherwise, you might wind up paying for content that doesn’t reflect your brand.
Bring the Marketing Team Together
Depending on your company, you might be tasked with creating all of your own content, or you might have some assistance from an in-house marketing team. The key to creating content quickly, however, is to bring the team together. Start with an editorial meeting where you can discuss upcoming events, new product launches, and any other factors that might affect your content marketing. Once you have a good idea of what needs to be created, you can start prioritizing your time to create that content as quickly as possible.
Summary
Creating content isn’t something that happens overnight. It’s a process that requires a lot of time and effort, and it can be difficult at times to keep up with the flow of content published by other brands. While your content marketing strategy may change over time, there are a few techniques you can put in place to speed the process up, such as creating a content calendar, leveraging content templates, hiring writers, bringing the marketing team together, and finding ways to create content faster.
Leave a Reply