On-line reputation can make or break a business, yet so many business owners large & small are completely oblivious to the fact. Keeping a close eye on your on-line reputation should be of paramount importance to you & your business & I’m going to show you how to mange this in this article. Every customer you have ever dealt with has the potential to either refer you to their friends & family – or advise them to steer clear. You need to harness this power if you really want to be successful in your business.

To me, every satisfied customer is worth about £1000 in referrals. This makes it very important that I do a good job with my customer service. Over-delivering & special attention to your customers is key. The last thing you want is a disgruntled customer who feels short changed or even worse, ignored. With social media as it is & the ‘on-tap’ network that people have these days it makes sense to bend over backwards for your customers & help them as much as you possibly can. Once you master this you are on to a winner.

It’s no longer just good enough to just be good at what you do, you have to go that extra mile to help people out & in turn they will spread the word for you – inevitably bringing you in more work/ customers. Here are a few pointers on how to make it easy for your customers to spread the good word about you & your business:

  • Get Connected!  Put an iPad, laptop or PC in you place of business offering ‘FREE INTERNET ACCESS’ & state that all you ask in return is some good feedback on Facebook, Twitter, LinkedIn etc… You can also ask them to email you the feedback to place on your website.
  • Be Smart (Phone) Place a sign in a prominent position requesting that your visitors ‘check in’ on Facebook, Tweet an image or leave a review on a popular review site like Foursquare while they are waiting.
  • Email Gold Be sue to add instructions in EVERY email you send out from now on informing the recipient, your customer, on how they can spread the word about your wonderful service.
  • A Picture Speaks A Thousand Words Encourage your customers to take a snapshot of your business or services & share it with their friends on-line. everybody loves a good picture.
  • Encourage Creativity Hold a contest for your customers to WIN your most expensive product or service in exchange for a creative video uploaded to YouTube & shared among their friends Facebook. This WILL go viral!
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