On-line reputation can make or break a business, yet so many business owners large & small are completely oblivious to the fact. Keeping a close eye on your on-line reputation should be of paramount importance to you & your business & I’m going to show you how to mange this in this article. Every customer you have ever dealt with has the potential to either refer you to their friends & family – or advise them to steer clear. You need to harness this power if you really want to be successful in your business.
To me, every satisfied customer is worth about £1000 in referrals. This makes it very important that I do a good job with my customer service. Over-delivering & special attention to your customers is key. The last thing you want is a disgruntled customer who feels short changed or even worse, ignored. With social media as it is & the ‘on-tap’ network that people have these days it makes sense to bend over backwards for your customers & help them as much as you possibly can. Once you master this you are on to a winner.
It’s no longer just good enough to just be good at what you do, you have to go that extra mile to help people out & in turn they will spread the word for you – inevitably bringing you in more work/ customers. Here are a few pointers on how to make it easy for your customers to spread the good word about you & your business: