Running a small business can be tough & the chances are you wear many different hats. The problem with this can be that the lines get blurred between selling, marketing, promotion, advertising etc…
In this quick post I aim to remind you to separate all your marketing efforts to gain better results. You see having a website & driving visitors to that website IS marketing.
Posting your products constantly on Facebook IS NOT marketing your business. That’s being a pain in the ass. Sorry!
Okay, so what IS marketing? Well Wikipedia explains it like so:
So instead of just blasting people with your products & services – DEMONSTRATE THE VALUE of your product or service. Then when people see the value they WILL buy from you.
Recommended Reading: 80/20 Sales and Marketing